Expert Coaching for
Cleaning Entrepreneurs
Work Smarter, Grow Faster: Coaching That Gets Results
Strategic Coaching That Grows Your Cleaning Business
Here's what I see when I work with cleaning business owners: Most get trapped thinking small when they should be thinking systems.
You didn't start your cleaning business to stay busy — you started it to create freedom. But somewhere along the way, "being the best cleaner" became the focus instead of "building the best cleaning business."
There's a massive difference, and that's exactly what we'll fix together.
The cleaning industry rewards clarity, not complexity. Your clients don't want thirty different services — they want one service done exceptionally well, consistently, by people they trust completely. I help you identify that core strength and build everything around it.
The breakthrough happens when you stop being the cleaner and start being the architect. Together, we'll shift your thinking from "How can I clean more properties?" to
"How can I create systems that deliver outstanding results without me touching a single vacuum or power washer?"
Most cleaning business owners think their biggest challenge is competition. I'll show you why that's wrong. Your biggest opportunity is differentiation through predictable excellence. When we build systems that guarantee the same outstanding result every time — regardless of which team member shows up — you're not competing on price anymore.
Here's what I've learned working with dozens of cleaning businesses: Every problem is actually a systems problem in disguise.
Staff turnover? That's a hiring and training system we need to fix.
Inconsistent quality? That's a checklist and accountability system we'll create together.
Cash flow issues? That's a pricing and payment system we'll redesign.
I help you see that your cleaning business isn't about cleaning — it's about creating confidence for your clients that their space will be exactly how they need it, when they need it.
Once you grasp that distinction with my guidance, everything shifts.
My job is to help cleaning business owners think like entrepreneurs, not technicians. That's where the real growth happens.
"I Can Help You Work Smarter - Not Harder"
Why Coaching?
Business coaching for cleaning companies isn't about generic advice. It's about specialised, battle-tested strategies and hands-on support that help you build a resilient, profitable business that runs without you being stuck in the day-to-day operations.
Here's what real cleaning business coaching looks like:
We focus on the systems that actually move the needle.
Pricing strategies that position you as the premium choice.
Hiring processes that find reliable team members who show up.
Quality control systems that ensure consistent results across every property.
Growth strategies that scale your revenue without scaling your stress.
You don't need another person telling you to "work on your business, not in it." You need someone who understands exactly what that means for a cleaning business owner and can show you the specific steps to make it happen.
Here's what we will cover:
Gain Clarity and Control
Stop “winging it” day-to-day. Together, we’ll set achievable growth goals and map out the exact steps to reach them, helping you focus energy on what moves the needle most.
Boost Your Profitability
From pricing strategies to client retention, a great coach helps you understand your true value, confidently raise your rates, and attract clients who appreciate quality — not just low price. You’ll learn to price jobs for profit, not just to win work.
Streamline Your Systems
Say goodbye to firefighting. We’ll design and implement efficient systems for quoting, scheduling, team communication, and more — freeing up your time to focus on growing your business or spending it with family.
Grow a High-Performing Team
Attract, hire, and keep great people — even in a tight labour market. Coaching addresses team culture, labour profitability, and provides hiring strategies that work in this industry.
Navigate Seasonality with Confidence
Develop strategies to manage cash flow, diversify services, and plan for both busy peaks and quieter months — so you’re not riding the seasonal rollercoaster alone.
Stand Out in a Crowded Market
With so many similar businesses, coaching helps you carve out a niche, craft your unique value proposition, and strategically market yourself as a local expert, not just a commodity service.
Achieve Lasting Results
The right coach provides ongoing support, accountability, and a sounding board — so you keep growing, adapting, and seeing tangible improvements in your business and personal life.
Does Coaching Work in the Cleaning Industry?
"Build a sustainable business
that supports the life you want to live"
When we started working with Darren six months ago, our cleaning business was generating $6,000 per month and we were stuck in daily operations. We knew we wanted to grow but had no clear goal and no strategy to get there.
Darren quickly identified our biggest challenges: underpricing our services, lacking systems, and having no structured approach to what to focus on next. He stripped away all the distractions and forced me to focus on one main thing at a time that would actually drive our business forward. Darren immediately identified my personal flaw of being constantly distracted and not focused. He helped me make the main thing the main thing, and that led to finally ticking things off our to-do list one at a time.
Within our first few sessions, he helped us reposition our premium whole-home cleaning service and implement proper pricing strategies. We finally have the confidence to raise our rates and market to the right clients. We've improved our margins, refined our client qualification process, and developed systems that maintain our personal touch while scaling steadily. Our monthly revenue has grown consistently, and we're attracting clients who value quality over price and stay with us long-term.
Another thing that sets Darren apart is his holistic approach. When our family faced unexpected personal challenges, Darren provided steady guidance that kept our business moving forward while supporting us through difficult times.
Darren doesn't just improve your business metrics; he helps you build a sustainable business that supports the life you want to live.
Joel & Alice
PLUME CLEANING
STILL NOT SURE?
Frequently Asked Questions
Is coaching confidential?
Yes, all coaching sessions are completely confidential. Your privacy is our top priority, and any information shared during sessions will not be disclosed to anyone without your explicit consent. This creates a safe and trusting environment for your personal growth.
How are coaching sessions conducted?
Coaching sessions are conducted online via video calls. After each session you will be sent comprehensive notes from that session. You will have access to our coaching platform that gives you access to a range of coaching tools and resources.
How long does a typical coaching program last?
The duration of a coaching program varies based on your goals and needs. Most clients benefit from a series of sessions over several weeks or months. All coaching programmes start out on a fortnightly basis usually for the first couple of months. I have clients who I have coached for several years and as their business grows and develops so does the coaching programme. There are no lock in contracts, you can continue as long as you want.
How do I get started with coaching?
Getting started is easy! Simply contact us through our website by completing a coaching application I will then review it and arrange a free discovery consultation. We’ll discuss your needs and recommend the best coaching plan for you.
